I wrote a commentary of Chipotle’s “The Scarecrow” ad in my last post. I had a lot to say about the manipulative nature of the ad, the creative genius, and the huge ethical ramifications of morally-loose advertising like this. It can have some major impacts on some very serious national and global conversations about food.
Well, Funny Or Die had an even better way to sum it up, in a parody video. They do a GREAT breakdown of the use of feelings, the lack of transparency, the completely inaccurate portrayal of the company, and even subliminal messaging.
Unfortunately, WordPress isn’t cooperating to let me embed the video here in this blog post, but seriously, check it out. It’s refreshing to see such a manipulative ad that takes a low blow at agriculture getting called out. While I would respect Chipotle’s tactics a bit more if the company actually adhered to the values it upholds in the ad, they don’t (as highlighted in my last blog post).
To read more about agricultural perspectives of Chipotle’s ad, you can check out these related blog posts:
- Righteous Bacon by Diana Prichard – Chipotle’s Scarecrow Part One: Lessons in Corporate Greed and Chipotle’s Scarecrow Part Two: A World of Pure Imagination, Indeed.
- Agriculture Proud by Ryan Goodman – Chipotle takes on Big Food with animated Scarecrow
- Farming America by David Hayden — Hey Chipotle
- Buzzard’s Beat by Brandi Buzzard-Frobose — Chipotle: A World of Pure Imagination
- Dairy Carrie by Carrie Mess — Duh, Chipotle, the udder is on the bottom of the cow, not the side.
To read another advertising perspective on the dishonest nature of the ad, see here:The
- Chipotle’s self-serving deception: A “vegetarian” bait-and-switch on Salon.com by David Sirota